As we all know colour plays an immense role in our lives and it connects us with this wonderful world.

Every colour has something to tell, they convey a wonderful story, a touch of felling with it. Some portray a strong impact on the mind and some give a sense of softness.

It manipulates with the perception of the mind graph and reflexes the mood by playing a sensational rhythm with its various phase.

Using a right colour scheme, weather being a classic colour scheme or an aggressive colour theory, it all ends when you tend to use the right colours to fit your unique story and the most important part of the story might not be the colours, but the name you give them. For instance there might be so many colour tones in purple but we end up seeing each as a purple itself. But if they are named it creates an impact and an emotional attachment like Ether, Misty Lilac, Tradewinds, Dusty Lavender or Ultra Violet. 

Like all storytelling tools from prose to motion pictures, colour is a powerful emotive tool that can resonate with your audience—if you know how to use it. 

Colour have the strength to influence with the aura of soul, it puts a tough impact and trigger the strings of soul and forces them to beat on different frequency grounds. It maintains the balance when combined together.

As stated in an article impact of colour on marketing, People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colours alone. So, prudent use of colours can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively.

The mainstream whites, blacks and neutrals to the eye catchy bright has always been the influencers one way or another for people and reflects their personality and their thoughts. It portrays different feelings, moods and thinking.

Pink was almost exclusively a colour for boys until the turn of the 20th century, and it wasn’t until advertisers positioned pink as a colour for girls that it became the accepted norm for women and women’s issues like breast cancer. Colour norms are subject to change, and when brands break expectations — like perceived gender norms — the rewards can be sweeping and immediate.

For instance Pantone announces one colour each year as “The colour of the year” which influence the designers to follow that colour trend.

In 2012, the colour of the year, Tangerine Tango a reddish orange tone, was used to create a makeup line, in partnership with Sephora. The product line, named Sephora + Pantone Universe collection, features Tangerine Tango–embellished false lashes; nail lacquers, cream, glitters, and high-pigment lip glosses and they tried to share a strong passion for how colour can transform a face, mood or even an attitude.

In 2017 Greenery was chosen the colour of the year. A fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. A colour that we are attached to on regular bases.

And in 2019, Living Coral peach pink tone embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. A colour that feels fresh and joyful on the mind of viewers.

There are endless number of colour out their but we are least to differentiate them individually.  

Each colour is dipped with its own feelings and emotions and it not only emphasis an object or an emotion. They also catalyse the mind to make unconscious judgements.

Colour being the most crucial part of the living sets the perspective of life occurrences and mind processes and so choose your colours wisely.